We’ve talked for a while now about the need to create the future-ready CPA, but Twyla Verhelst has a different term in mind

Twyla is one of the top 50 women in accounting. She is head of the Accountant Channel and leader of the New Accounting Professionals Program at Freshbooks. She’s also a CPA and has deep personal experience in advisory accounting, so she knows how to leverage technology and create high-value client experiences.

Twyla believes CPAs and accountants have to stop thinking of themselves as business historians and instead start thinking of themselves as progressive, pushing the industry and leading us forward.

Listen to learn how you can become a progressive CPA here. Additional resources:

• Follow Twyla Verhelst on LinkedIn | Twitter
• "From essential to indispensable: The 5 stages of navigating COVID-19” (from Accounting Today)
• “Growth drivers for accounting firms in the post-pandemic era” (from Accounting Today)

"Future-Proof" is a production of Crate Media.