The leader’s job, at its core, is to inspire and support employees to achieve a better future for their organization. While much of a leader’s communication has historically been done verbally, the virtual work environment is increasing the importance and visibility of written leadership communications. This learning experience focuses on writing tactics and techniques that can help leaders convey ideas in ways that move their businesses forward.
The course is full of activities enabling all participants to practice critiquing and revising custom leadership writing samples. It can be delivered in various formats (virtual, face to face or “hybrid”). Facilitators deliver the course using the MeetingSphere collaboration software platform which enables a “hands on” approach to ensure a highly interactive and engaging learning experience.
Communicate the vision, strategy and goals of their organization, division or department in ways that help people succeed
Craft compelling messages to push past uncertainty in situations marked by change
Write concise stories that bring messages to life
Apply writing techniques for handling difficult situations and questions
Pre-work—identify the most common writing applications for leaders
Communicating the strategic impact of business goals
Using stories to bring leadership messages to life
Using difficult situations as an opportunity to educate and persuade
Practicing the art of data visualization
Taking advantage of new media
Identifying specific and immediate actions you can take to improve
Who Should Attend
Senior executives and managers in strategic leadership roles that depend on writing persuasive communications to be most effective
Fields of Study
Communications and Marketing
Business Learning Institute
This course is available for your group as:
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