Minnesota Society of CPAs – Better Forecasting Using Backcasting


Your strategic plan is for 5 years. Your forecast is for 1 year. But there’s no link between the two. Shouldn’t the next year of your operations really be tied to and support your 5 year plan? Learn how you can use “backcasting” to bridge the gap. Backcasting, a technique successfully used by Nike, was originally developed to address sustainability but can be used by any organization that wants to link its long-term strategy with its short-term forecast.

Learning Objectives

Learn about and practice the process to first look to the future and the desired end-state, then assess the current situation, perform gap analysis, and finally develop short, mid, and long-range goals to take your organization from where you are to where you want to be.

Major Topics
  • Perform visioning
  • Conduct baseline mapping
  • Identify desired short, mid, and long-range goals
  • Develop creative solutions
  • Prioritize
  • Prepare implementation and measurement plan
Business Learning Institute
Course Level
Professional Area of Focus
T Shaped Professional Strategic and Critical Thinking
CPE Field of Study
Business Management & Organization
Who Should Attend

Anyone who would like to merge their short-term forecasting with their strategic planning

Jennifer Elder


Live – Online Webcast
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Jun 15, 2022
2:35 pm - 3:50 pm EDT
Live – Online Webcast
Total CPE Credits
Live Webcast

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Minnesota Society of CPAs – Better Forecasting Using Backcasting

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