Description
It’s the oldest saw in your business toolbox — find a need and fill it. Yet the fine art of uncovering needs is a powerful tool to help you take your business to the next level. This course helps you reframe your sales and marketing efforts from a traditional solutions-based platform to a more effective needs-based platform. This course is also available in a 2-hour format.
Learning Objectives
- Increase the perceived value of what you offer clients
- Recognize how to be successful at selling anything including yourself
- Determine how many questions to ask a prospective client
- Uncover the truth about their client’s “Personal” and “Business” needs
Major Topics
- The Real Need
- Needs as more effective (and profitable) than delivering services
- Questioning and listening skills to uncover needs
- Closing skills through needs development
Provider
Business Learning Institute
Professional Area of Focus
T Shaped Professional Leadership
T Shaped Professional Communication
CPE Field of Study
Communications and Marketing
Who Should Attend
Professionals who promote services, products, services or ideas, or want to grow their business
Instructor(s)
Greg Conderacci
