How to Build a Base of Personal Credibility and Trust


Building credibility is a fundamental requirement for success in any role. Credibility is intentional, not a random process that “just happens.” You build credibility by delivering value to others and helping them solve their problems, not by being the smartest person in the room. Native intelligence and experience only get you so far. Without credibility, people stagnate in their careers. They become frustrated. They get passed over for promotions.

This workshop will describe how to build credibility and develop the emotional intelligence you need for professional success and greater impact on your organization or business.

Learning Objectives
  • Define the sources of credibility
  • Illustrate techniques and behaviors to build credibility and trust
  • Recognize the connection between credibility, communication, and effective influence
  • Identify effective influence techniques
  • Recognize the difference between expertise and credibility
Major Topics
  • Why expertise is not enough to build a base of credibility
  • How communication, particularly active listening, impacts credibility
  • The link between credibility and Emotional Intelligence
  • The importance of character and courage
  • Three most common barriers to building credibility
  • Credibility and recognition as a Subject Matter Expert (SME)
Business Learning Institute
Course Level
Professional Area of Focus
Business & Industry
T Shaped Professional Communication
T Shaped Professional Leadership
CPE Field of Study
Personal Development
Who Should Attend

Professionals in a leadership, supervisory or managerial position

Alan Patterson

Prior management experience


Advanced Preparation
Register Now
Available 24/7
Total CPE Credits


$ (% off)


$ (% off)

Register for this Course

How to Build a Base of Personal Credibility and Trust

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