Georgia CPAs – Find a Need and Fill It: Your Key to Business Development


It’s the oldest saw in your business toolbox — find a need and fill it. Yet the fine art of uncovering needs is a powerful tool to help you take your business to the next level. This course helps you reframe your sales and marketing efforts from a traditional solutions-based platform to a more effective needs-based platform. This course is also available in a 2-hour format.

Learning Objectives
  • Increase the perceived value of what you offer clients
  • Recognize how to be successful at selling anything including yourself
  • Determine how many questions to ask a prospective client
  • Uncover the truth about their client’s “Personal” and “Business” needs
Major Topics
  • The Real Need
  • Needs as more effective (and profitable) than delivering services
  • Questioning and listening skills to uncover needs
  • Closing skills through needs development
Business Learning Institute
Course Level
Professional Area of Focus
T Shaped Professional Leadership
T Shaped Professional Communication
CPE Field of Study
Communications and Marketing
Who Should Attend

Professionals who promote services, products, services or ideas, or want to grow their business

Greg Conderacci


Live – Online Webcast
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Oct 29, 2021
8:00 am - 3:30 pm EST
Live – Online Webcast
Total CPE Credits
Live Webcast

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Georgia CPAs – Find a Need and Fill It: Your Key to Business Development

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