BUY BUNDLE MBAexpress: Key Concepts of Business Strategy | BUNDLE (6 COURSES)


If you don’t have the time to complete an MBA degree but still want to understand the key concepts, then this course is for you. This course is designed for managers, professionals, and business owners who want to develop a broad perspective to deal more effectively in today’s rapidly changing and increasingly complex business environment.

Learn the key elements and components of a traditional MBA while looking strategically at an organization from a holistic perspective to improve business planning and decision-making, You will also learn to recognize how different business processes drive results as well as identify the effective use of key performance indicators to motivate, measure, evaluate, and improve results.

Learning Objectives
  1. Define sustainability
  2. Identify the core principles of sustainability
  3. Identify steps to starting s sustainability initiative
  4. Identify techniques to develop your creativity confidence
  5. Identify different types of creativity methods
  6. Identify steps to starting an international business
  7. Identify questions to consider when researching international business structure
  8. Recognize cultural differences to consider
  9. Illustrate the marketing value by investing in their people
  10. Identify how business professionals are differentiating themselves in the market place
  11. Describe ways to strengthen business relationships
  12. Recognize ways to determine ROI using social media
  13. Define risk
  14. Identify sources of risk
  15. Identify types of risk
  16. Identify an example of business risk truths
  17. Identify risk management processes
  18. Identify the importance of why a company should know "why it does what it does"
  19. Define how to use Backcasting as a strategic planning tool
  20. Identify the most important thing about a mission statement
  21. Identify the benefits of a SWOT analysis
Major Topics
  1. The Eight Hour MBA – Business Strategy contains the following modules:
  2. Business Benefits of Sustainability – Triple Bottom Line: Economy, Society, Environment; Bottom Line Impact of Sustainability; Creating a green team; Monitoring success
  3. Creativity and Innovation – Creativity methods for generating ideas quickly; Breaking through mental barriers; Brainstorming; Innovation; Using the creative side of your brain
  4. International Business – Business Models; Customs and Etiquette; Communication; Import/Export/Product liability; Guides/Interpreters; International markets
  5. Masterful Marketing – Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.): Recognize that you are in the people business first and it’s people who create the relationships that that drive revenue: Discuss the differences between the various social media platforms
  6. Risk Management – 5 Business Risk Truths; Risk Assessment Approaches (SWOTS & PESTLES); Risk Evaluation
  7. Strategy for Success – Simon Sinek – “Start with why”; 5 Step Backcasting Process; Good & Bad Mission Statements
Business Learning Institute
Course Level
CPE Field of Study
Who Should Attend

CPAs, corporate finance teams, business leaders and other financial professionals

Jennifer Elder Peter Margaritis
Advanced Preparation

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MBAexpress: Key Concepts of Business Strategy | BUNDLE (6 COURSES)

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