Course Author

Ed Bodensiek

Ed’s background includes serving as head of brand for Select Medical, a $5B public company, where he oversaw a stable of 30 brands in B2C and B2B verticals. Ed also served as Chief Experience Officer for Miles & Stockbridge, the first person among U.S. law firms to hold such a role. His work has been published as a case study in providing value as an experience-led brand in the 2018 book, “Innovations in Client Experience,” by Wilmington’s Ark Group. Ed is a sought-after public speaker at industry conferences such as the Qualtrics X4 Summit, IQPC Chief Customer Experience Officer Exchange, and the Customer Experience Professionals Association’s Insight conference. Ed owns Cravety, a boutique firm focused on human experience design, customer insight, and next-generation marketing.

Ed’s background includes brand and marketing leadership roles with the Fulbright Scholar Program, Johns Hopkins University, and JA Worldwide. Ed was also appointed director of outreach and communications at the U.S. Department of the Treasury by the President of the United States.

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name of event date provider format cpe
2020 National CPA Educators’ Conference – Chicago, IL – Business Case for Designing an Experience-Led Organization 03/26/2020 -- In-Person --

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