Most proposals are sales-driven instead of customer-driven. Sales-driven proposals are “boiler plate” documents featuring generic product or service descriptions and generalized benefit statements. Customer-driven proposals specifically address the buyer’s needs, expectations and problem issues. This course covers techniques and advice for crafting clear compelling messages and winning proposals that speak to customer needs.
This collaborative learning experience is appropriate for professionals who want to improve the effectiveness of simple or complex proposals and responses to RFPs and can be customized for business groups or applications within an organization. It can be delivered in various formats (virtual, face-to-face, “lunch and learn, etc. ). Facilitators deliver the course using the ThinkTank collaboration software platform which enables a “hands on” approach ensures a highly interactive and engaging learning experience.