Course ID: 3

Writing as a Leader

The leader’s job, at its core, is to inspire and support employees to achieve a better future for their organization. While much of a leader’s communication has historically been done verbally, the virtual work environment is increasing the importance and visibility of written leadership communications. This learning experience focuses on writing tactics and techniques that can help leaders convey ideas in ways that move their businesses forward.

The course is full of activities enabling all participants to practice critiquing and revising custom leadership writing samples. It can be delivered in various formats (virtual, face to face or “hybrid”). Facilitators deliver the course using the ThinkTank collaboration software platform which enables a “hands on” approach to ensure a highly interactive and engaging learning experience.


LEARNING OBJECTIVES
  • Communicate the vision, strategy and goals of their organization, division or department in ways that help people succeed
  • Craft compelling messages to push past uncertainty in situations marked by change
  • Write concise stories that bring messages to life
  • Apply writing techniques for handling difficult situations and questions

MAJOR TOPICS
  • Pre-work—identify the most common writing applications for leaders
  • Communicating the strategic impact of business goals
  • Using stories to bring leadership messages to life
  • Using difficult situations as an opportunity to educate and persuade
  • Practicing the art of data visualization
  • Taking advantage of new media
  • Identifying specific and immediate actions you can take to improve

DESIGNED FOR
Senior executives and managers in strategic leadership roles that depend on writing persuasive communications to be most effective

FIELD OF STUDY
Communications

PREREQUISITES
None

COURSE PRODUCER
Writing as a Leader

CPE CREDITS
4.0

LEVEL
6

This course is available for your group as:

Group Live
 

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Or, contact BLI: 888-481-3500 or learn@blionline.org