Course ID: SOMELEAD

Using Social Media for Lead Generation

Successful firms have discovered that by using social media, they have enhanced their search engine rankings, become more appealing to recruits and have connected to the next generation of clients. Learn how to use free social media platforms to drive prospects to your firm.


LEARNING OBJECTIVES
  • This course will give you the knowledge of the strategic and tactical ways to identify, set-up, monitor, integrate and calibrate the variety of social media tools to drive quantifiable business to a CPA firm. We will also discuss social media usage firm policies.

MAJOR TOPICS

Using and understanding:

  • Google
  • LinkedIn
  • Facebook
  • Twitter
  • Yelp
  • Foursquare
  • Social media policy creation

DESIGNED FOR
Entry to moderate level experience professionals interested in learning how a CPA firm can generate business from social networks. And yes, it works.

FIELD OF STUDY
Communications

PREREQUISITES
Must have an email address and basic understanding of the Internet

COURSE PRODUCER
Business Learning Institute

CPE CREDITS
2.0

LEVEL
Basic

This course is available for your group as:

Group Live
 

Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.


Or, contact BLI: 888-481-3500 or learn@blionline.org