Course ID: BDCAMP

Turning Trust into Value: Business Development Boot Camp

Few professions can command the trust and respect of the CPA, and indeed the demand for CPA services has never been higher. At the same time, though, many CPA services are becoming commoditized and pressure on hourly rates is intense. It is also increasingly difficult to move choice business from competitors. Finally, firms and companies are finding the competition for talented employees can be more challenging than the competition for good clients. In short, successful firms must be able to translate trust into value to monetize and capitalize more successfully the benefits they offer.


LEARNING OBJECTIVES
  • Provide practical tools that can be used immediately to build your practice

MAJOR TOPICS
  • The Value of Trust: How to increase trust in a skeptical world
  • Differentiating Your Firm: How to answer the prospect’s most basic question, “Why should I do business with you”
  • Strategic Selling: A consultative approach you can use comfortably and effectively
  • Pricing Your Services: Breaking out of the tyranny of the billable hour
  • Customized Consulting: A session devoted to the specific sales and marketing challenges you face

DESIGNED FOR
Practice leaders who want to enhance the profitability of their business through more productive sales and marketing

PREREQUISITES
Experience in a leadership role

COURSE PRODUCER
Business Learning Institute

CPE CREDITS
20.0

LEVEL
Advanced

This course is available to be scheduled as:

Group Live
 

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Or, contact BLI: 888-481-3500 or learn@blionline.org