Course ID: CCFO

The Customer Map: A Critical Tool for Developing Business Acumen

Going against the grain of popular wisdom, most customers / business partners do not know what they want, much less how your organization can meet their needs. The Customer Map is a structured process for getting below the surface of what your customers ask you for to uncover what they need the most. The Map enables your organization to set priorities and take action from improving processes, to creating new services and products, to anticipating customer needs.This course will review the Customer Map process and show you how to utilize it to develop successful business partner relationships.

  • Understand the Customer Map process and how it contributes to building business acumen
  • Be able to analyze customer requirements and determine action priorities by utilizing a Map case study
  • Know how to leverage the Map process for developing successful business partner relationships

  • How to apply the Map process to both internal and external customers and business partners
  • Effective questioning and listening techniques
  • The out of body experience you need to get customer feedback
  • Business process improvements that create the most value for your customers / partners
  • How Map data creates a call to action and grabs the attention of executive leaders

Executive or executive-sponsored teams for strategy development purposes; finance and accounting teams with their internal customers / business partners; cross-functional teams responsible for improving service with external customers

Management experience

Business Learning Institute



This course is available to be scheduled as:

Group Live

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