Course ID: SMSFB

Stop Pitching and Start Connecting: Social Media Strategy for Business

In a very busy social media world, how can your business stand out? Stop pitching and start connecting. Based on the book of the same title, this course will help participants choose which channels their target market and customers are using and create a strategy to reach their social media goals.


LEARNING OBJECTIVES
  • Upon completion of this course participants will be able to:
  • Discern which social media channels are right for your business
  • Recognize tools that help with time management when using social media
  • Identify strategies that attract potential customers and clients
  • Identify strategies to communicate with current customers
  • Define how to integrate social media with your other forms of communication, including email
  • Identify ways to improve engagement and create leads

MAJOR TOPICS
  • Understand how social media impacts your brand
  • What sites are your customers or clients using
  • What sites are your ideal target market using
  • Difference between social media sites
  • Strategies to brainstorm and employ
  • Time management tools
  • Case studies and examples
  • Ideas to increase engagement across all channels

DESIGNED FOR
Marketing and communication professionals, decision makers, management, executives, and anyone with influence in an organization

FIELD OF STUDY
Marketing

PREREQUISITES
None

COURSE PRODUCER
Business Learning Institute

CPE CREDITS
8.0

LEVEL
Basic

This course is available for your group as:

Group Live
 

Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.


Or, contact BLI: 888-481-3500 or learn@blionline.org