Course ID: SEVEN

Seven Secrets of Successful Business Writing

Although good business writing can be a life-long pursuit, it is possible to learn the basic principles of good business writing in a relatively short period of time. This course is about the art and skill of good business writing. In particular, it’s about how to write business letters, memos, reports, and e-mails in a clear, concise and effective manner that will reflect well on the writer, be easy to read and meet the needs of his or her organization. (Available in 4 or 8 hour format)

Greg Conderacci, a BLI Senior Fellow, will be the trainer. Although he has a Magna Cum Laude degree in English from Princeton University where he was also Editor-in-Chief of The Daily Princetonian, Greg learned to write at America’s Best Writing School: The Wall Street Journal. One of the most intensively edited newspapers in the world, The Journal’s crisp, clear style has always been its hallmark. Greg was a Journal reporter for seven years, four in Detroit covering the auto industry and three in Washington covering economic policy. Today, he is a popular lecturer in the Marketing Department at the Johns Hopkins University Business School.


LEARNING OBJECTIVES
  • Outline the fundamental rules of good business writing
  • Provide participants a hands-on opportunity to put the rules into practice
  • Offer assorted helpful “tips and tricks”
  • Have fun

MAJOR TOPICS
  • Now They Tell Me: What You Didn’t Learn in School
  • Burning Your Brain at Both Ends: They Warned You, But… [Outlines and the Power of Organization]
  • The Secret of the Formula One Writing [Leaner, Lighter, and Long on Horsepower]
  • Sucked into the E-Mail Trap [Do’s and Don’t’s of Good E-Mail]
  • The Strange Case of the Mysterious Mail [A Case Study]
  • I Can’t Believe I Said That [An Editing and Rewriting Exercise]

DESIGNED FOR
Anyone who needs to improve his or her writing especially anyone in a leadership role

FIELD OF STUDY
Communications and Marketing

PREREQUISITES
Some familiarity with business writing

COURSE PRODUCER
Business Learning Institute

CPE CREDITS
8.0

LEVEL
Intermediate

This course is available for your group as:

Group Live
 

Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.


Or, contact BLI: 888-481-3500 or learn@blionline.org