Course ID: POD-GM

PODCAST: Gratitude Marketing – Mike Sciortino

Podcast host Peter Margaritis, CPA, CGMA, MAc, interviews Mike Sciortino and discusses how it’s hard to find a professional service business that hasn’t implemented Gratitude Marketing in one form or another. While traditional marketing speaks at people, Gratitude Marketing engages and connects with people. Gratitude Marketing will help you connect on a deeper and more meaningful level with your clients. If you want the heart to prompt the mind, a warm, caring attitude is vital!


LEARNING OBJECTIVES
  • Define the concept of gratitude marketing
  • Identify strategies to increase client retention, increase referrals and increase revenues.
  • List techniques on how you connect with clients on a personal, human level rather than talking at them with traditional marketing tactics
  • Recognize how building long-term relationships nurtures trust with clients and leads to more business

MAJOR TOPICS
  • Relationship management
  • Gratitude marketing
  • Making stronger connections with your clients

DESIGNED FOR
Practitioners, auditors, analysts, firm administrators, and finance professionals

FIELD OF STUDY
Communications and Marketing

PREREQUISITES
None

COURSE PRODUCER
Business Learning Institute

CPE CREDITS
0.5

LEVEL
Basic

This course is available for your group as:

On-Demand
 

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