What sets you apart from your peers? Your Brand! One of the best ways to articulate your skills, experience, knowledge, and overall value in today’s competitive market is to create a personal brand that helps you stand out among everyone else. Having a strong personal brand can also help you help your organization deliver better results and influence stakeholders. This session helps leaders at all levels begin to think strategically about their value and create a powerful brand that stands out in their circle of influence. Learn the process to articulate your brand, leverage your brand to influencers and to become an influencer whose brand speaks even when you’re not in the room. (This course is available in a 1-3 hour format.)
Course ID: MYBS
Make Your Brand Speak
- Recognize how brands are developed
- Identify the five key tools to leverage your brand to continuously evolve in the marketplace
- Describe yourself and know your worth
- Recognize the impact of social media on brand management and expansion
- Create a personal brand that helps you and your organization stand out among everyone else
- Learn the process to articulate your brand
- Leverage your brand to influence stakeholders
- Become an influencer whose brand speaks even when you’re not in the room.
DESIGNED FORThis course is perfect for college students, young professionals, emerging leaders and professional seeking to expand their brand strategy and communicate their value within their internal organization or externally.
FIELD OF STUDY
- Communications and Marketing