Course ID: PBRAND

Define Your Personal Brand & Enhance Your Executive Presence


When most people think of a brand, they think of popular products or companies – breakfast cereals, soft drinks, and department stores. For your career, a brand can be so much more – a means to a promotion, business development, and building your executive presence. In this interactive session, learn about the business of brands, and how to take lessons from consumer marketing and translate them into your own personal brand and executive presence.


LEARNING OBJECTIVES
  • Define consumer brand from a business context
  • Understand the relationship between consumer brand and personal brand
  • Ask for feedback to understand external perception and define your personal brand
  • Learn how to build and communicate your personal brand with your stakeholders
  • Explore the elements of executive presence
  • Use your personal brand to increase your executive presence

MAJOR TOPICS
  • Introduction to consumer marketing, behavior and brands.
  • Parallels between consumer marketing and hiring, promotions and business development.
  • How to package yourself
  • The value of a well articulated question and what you can learn from it
  • Executive Presence and Power – How do you use yours?

DESIGNED FOR
Leaders and mmerging Leaders who are managing/leading people and/or spending time with clients and external partnerships

PREREQUISITES
None

COURSE PRODUCER
Business Learning Institute

CPE CREDITS
2.0

LEVEL
Basic

This course is available to be scheduled as:

Group Live
 

Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.


Or, contact BLI: 888-481-3500 or learn@blionline.org