Course ID: DMBD

Business Development: Distinctions Between Marketing and Sales

Is it marketing or is it sales And, does it make a difference This short course explores those key questions – and their implications for growing your business.


LEARNING OBJECTIVES
  • Differentiate among the “Big Three concepts in business development: sales, marketing and wasting your time and money
  • Use tips to improve the first two and avoiding the third

MAJOR TOPICS
  • The most important thing sales and marketing professionals can do
  • The biggest mistake
  • Building better brand buzz
  • “Karma-based” marketing – and how it can work for you

DESIGNED FOR
Those who want to grow their business

FIELD OF STUDY
Marketing

PREREQUISITES
Some experience in business development

COURSE PRODUCER
Business Learning Institute

CPE CREDITS
1.0

LEVEL
Basic

This course is available for your group as:

Group Live
 

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Or, contact BLI: 888-481-3500 or learn@blionline.org