Course ID: BOI

Blue Ocean Innovation: Market-Taker to Market-Maker

In their ground-breaking book “Blue Ocean Strategies, How to Create Uncontested Market Space and Make the Competition Irrelevant,” Chan Kim and Renee Mauborgne argue that traditional competition-based strategies (red ocean strategies) are not sufficient to sustain high performance. Instead, you have to create “blue oceans,” the unknown market space, untainted by competition, where demand is created rather than fought over. This course will give participants new insight into innovative business strategies.


LEARNING OBJECTIVES
  • Gain an understanding of the key concepts and tools introduced in “Blue Ocean Strategies” Understand how these concepts can help organizations unlock there own market-making engine of value and innovation

MAJOR TOPICS
  • Creating blue oceans: What does that mean
  • Explore opportunities to create blue oceans
  • How to strip away conventional wisdom, deconstruct market obstacles and boundaries and form a “reconstructionist view”
  • Why innovators should not accept limiting market structures
  • Moving from supply to demand: From a focus on competing to a focus on value innovation-creating innovative value to unlock new demand
  • Understand why focusing on new market demand allows organizations to generate diversified, higher-quality and more sustaining revenue sources

DESIGNED FOR
Professionals seeking innovative business strategies

FIELD OF STUDY
Marketing

PREREQUISITES
None

COURSE PRODUCER
Business Learning Institute

CPE CREDITS
2.0

LEVEL
Overview

This course is avaliable for your group as:

Group Live
 

Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.


Or, contact BLI: 888-481-3500 or learn@blionline.org