Course ID: WHAT

Why You? Positioning Yourself Ahead of the Pack

This course enhances your ability to market your practice successfully by developing or focusing your brand identity – and putting it to work for you. A strong practice identity is your best sales asset. This program is designed to help begin or improve your marketing efforts – without the cost of expensive advertising or public relations firms. This course is also available in a 4-hour format.

Learning Objectives
  • Gain a hands-on experience that you can use immediately
  • Combines proven marketing, organizational development and strategic planning techniques in an easy-to-use format

Major Topics
  • Quickly develop or focus your firm’s brand
  • Incorporate your brand message into your marketing efforts
  • Use your brand in the strategic planning process
  • Tools to help your team reach consensus around brand development
  • Marketing tactics, tips and tricks

Who Should Attend

Industry, practice or firm leaders, planners and marketing officers

Fields of Study
Communications and Marketing



Business Learning Institute

CPE Credits


This course is available for your group as:


Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.

Or, contact BLI: 888-481-3500 or
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