Course ID: WEB20

Web 2.0: Less Hype, More Help

Web 2.0 is no fad. It has broken new ground in the way businesses communicate with clients, customers, employees and each other. Blogs, podcasts, wikis, social networks and virtual worlds are accepted – and in many cases, expected – communication tools for large and small organizations alike. Which of these tools might work for your business … and which should you avoid Explore the possibilities here.

Learning Objectives
  • Learn how Web 2.0 applications might give your communication efforts a modern boost
  • Know where to start and which tools offer the most bang for the Web 2.0 buck

Major Topics

Explore the pros, cons, best practices and keys to success for business blogs, microblogs, podcasts, wikis, social networks and virtual worlds

Who Should Attend

Anyone with responsibility for, or interest in, corporate communications

Fields of Study
Communications and Marketing



Business Learning Institute

CPE Credits


This course is available for your group as:


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