Using Social Media for Lead Generation

Successful firms have discovered that by using social media, they have enhanced their search engine rankings, become more appealing to recruits and have connected to the next generation of clients. Learn how to use free social media platforms to drive prospects to your firm.

Learning Objectives

This course will give you the knowledge of the strategic and tactical ways to identify, set-up, monitor, integrate and calibrate the variety of social media tools to drive quantifiable business to a CPA firm. We will also discuss social media usage firm policies.

Major Topics
  • Using and understanding:
  • Google
  • LinkedIn
  • Facebook
  • Twitter
  • Yelp
  • Foursquare
  • Social media policy creation

Who Should Attend

Entry to moderate level experience professionals interested in learning how a CPA firm can generate business from social networks. And yes, it works.

Fields of Study
Communications and Marketing


Must have an email address and basic understanding of the Internet

Business Learning Institute

CPE Credits


This course is available for your group as:


Let's Roll!

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