Course ID: UDA

Using Data Analytics to Give You a Competitive Advantage – Data Types, Data Inquiries, and Data Integrity

Through case studies and discussion, this course will explore what data analytics and big data is, how it is being used by companies, and how it could be used in the future. Participants will be given scenarios in which to think about the data available, and how it can be applied within specific company contexts. The focus of the course will be on how to approach big data, so that participants can better utilize the data available to them in their current working lives.

Learning Objectives

After completing this course, you will be able to:
•Differentiate between data analytics and data mining
•Select the different types and dimensions of data
•Select the different types of data inquiries that one can make
•Identify how to maintain data integrity in a corporate environment
•Determine how data can be manipulated by end-users
•Distinguish the concept of data governance
•Determine how companies may utilize data in the future

Major Topics
  • Data & The Role of the CPA
  • Types of Data
  • Types of Data Inquiries
  • Data Mining vs. Data Analytics
  • Taking Advantage of Data
  • Cybersecurity & Cyber Insurance
  • Creepiness Factor of Predictive Analytics
  • Data Gathering
  • Data Governance
  • Data Reporting
  • Report Manipulation
  • Future of Data Analytics

Who Should Attend

CFOs and Controllers who are interested in obtaining greater value and better utilizing the data that their company is collecting.

Fields of Study
Information Technology


Basic knowledge of management information systems, data warehousing, data collection methods, and awareness of analytical tools.

Business Learning Institute

CPE Credits


This course is available for your group as:


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