Turning Trust into Value: Business Development Boot Camp

Few professions can command the trust and respect of the CPA, and indeed the demand for CPA services has never been higher. At the same time, though, many CPA services are becoming commoditized and pressure on hourly rates is intense. It is also increasingly difficult to move choice business from competitors. Finally, firms and companies are finding the competition for talented employees can be more challenging than the competition for good clients. In short, successful firms must be able to translate trust into value to monetize and capitalize more successfully the benefits they offer.

Learning Objectives

Provide practical tools that can be used immediately to build your practice

Major Topics
  • The Value of Trust: How to increase trust in a skeptical world
  • Differentiating Your Firm: How to answer the prospect’s most basic question, “Why should I do business with you”
  • Strategic Selling: A consultative approach you can use comfortably and effectively
  • Pricing Your Services: Breaking out of the tyranny of the billable hour
  • Customized Consulting: A session devoted to the specific sales and marketing challenges you face

Who Should Attend

Practice leaders who want to enhance the profitability of their business through more productive sales and marketing

Fields of Study
Business Management & Organization


Experience in a leadership role

Business Learning Institute

CPE Credits


This course is available for your group as:


Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.

Or, contact BLI: 888-481-3500 or
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