Course ID: SCFO

The Social CFO – How to Leverage Social Media

Business is Social and CFOs are jumping in to use these ‘social technologies’ to scan emerging trends, connect to customers and suppliers, attract talent, accelerate learning, develop thought leadership and influence their communities inside and outside of their companies. This interactive session will show real examples of how CFOs can use social technologies like LinkedIn, Twitter, Facebook, Youtube, and others to elevate their game. Using research, case studies and practical tips to learn how to use these tools and not let the tools use you! Tom Hood has led the CPA profession in innovative uses of social media and will be presenting the latest tips and techniques to get you started using these exciting tools.


Learning Objectives
  • Identify the different types of social media and their application to the finance and accounting professional;
  • Understand how to scan emerging trends, connect to customers and suppliers, attract talent, accelerate learning, develop thought leadership and influence their companies;
  • See real life case studies of actual usage of these tools for learning and collaboration
  • Learn how to use Twitter, LinkedIn and hashtag technology to capture and share insight from conferences, classes, articles and presentations
  • Understand the power of hashtags in Twitter and LinkedIn to follow important topics
  • Implement important social tools to use for learning and building relationships (Twitter and LinkedIn)

Fields of Study
Communications and Marketing

Provider
Business Learning Institute

CPE Credits
1.0

Level
Basic

This course is available for your group as:

 

Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.


Or, contact BLI: 888-481-3500 or team@blionline.org
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