Course ID: FIVEBUY

The Five Buying Motives: Turbocharge Your Sales by Unlocking the Power of Consumer Psychology

The truth behind business development or “sales” is that emotion is the fundamental driver of making purchase decisions. We think that logic is the foundation, but logic pales in comparison to the feelings that motivates our actions. The Five Buying Motives is a fun filled course that exposes why we do what we do and how to apply it in a practical sense for business development and growth.


Learning Objectives

  • Identify the Five Emotional Buying motives
  • Apply the five emotional buying motives in the sales process
  • Devise sales processes to appeal to each of the the emotional buying motives
  • Identify ways to use the Five Buying Motives in marketing applications

Major Topics

  • Emotion drives purchase decisions so much more than logic
  • Five Emotional Buying Motives
  • What and how to structure sales processes to appeal to each of the emotional buying motives
  • Why we do what we do and how to apply it in a practical sense for business development and growth

Who Should Attend

Professionals who want to develop their business development skills

Fields of Study

Communications and Marketing

Prerequisites

None


Provider

Business Learning Institute

CPE Credits

4.0

Level

Basic

This course is available for your group as:

 

Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.


Or, contact BLI: 888-481-3500 or learn@blionline.org
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