Successful Project Approval Using a Business Case

You have a great idea that could improve your company’s bottom line, but you can’t seem to get any interest from the C-suite. Try using a business case – a tried and true method for presenting a project in terms that management can buy into. Learn how to prepare a business case for your idea starting with identifying risks and opportunities, cover alternative solutions, and finally present an implementation plan. Work in teams on a case study to practice the process and prepare a presentation.

Learning Objectives
  • Identify the key factors influencing decision-making
  • Prepare a written business case
  • Prepare a presentation of the business case
  • Understand communication styles impacting effective presentations

Major Topics
  • Identify the sections in a business case
  • Perform SWOT analysis for alternatives
  • Develop an implementation plan
  • Identify key stakeholders and champions
  • Learn to tailor presentations based on communication style

Who Should Attend

Anyone who would like to learn how to successfully present an idea for approval

Fields of Study
Management Services



Business Learning Institute

CPE Credits


This course is available for your group as:


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