Course ID: BUZZ

Build Your Book of Business with Better Brand Buzz

Buzz, commonly called word of mouth, is one of the most powerful (and least expensive) tools to increase business, yet it is rarely used effectively. This session gives you tips and tactics on spreading the word, including how to package and promote yourself using state-of-the art approaches from social sciences, marketing and even medicine. Can you create an epidemic of demand for your services Only if your buzz is contagious enough. This course is also available in a 4 hour format.

Learning Objectives
  • Gain a clear understanding of what “buzz” is and how it can be leveraged to improve your business
  • Identify the five secrets of really effective buzz
  • Anayze low-cost approaches to using buzz
  • Decide on the right kind of buzz for your firm
  • Defend against “bad buzz”

Major Topics
  • Highly-interactive
  • Get hands-on experience that you can use immediately
  • Combine proven marketing and sociological techniques in an easy-to-use format

Who Should Attend

Industry, practice or firm leaders, planners, and marketing officers

Fields of Study
Communications and Marketing



Business Learning Institute

CPE Credits


This course is available for your group as:


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