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ADDRESS: 901 Dulaney Valley Road, Suite 800
Towson, MD 21204
PHONE: 888-481-3500
FOLLOW BLI:
The Five Buying Motives: Turbocharge Your Sales by Unlocking the Power of Consumer PsychologyCOURSE ID: FIVEBUY
DESCRIPTION

The truth behind business development or “sales” is that emotion is the fundamental driver of making purchase decisions. We think that logic is the foundation, but logic pales in comparison to the feelings that motivates our actions. The Five Buying Motives is a fun filled course that exposes why we do what we do and how to apply it in a practical sense for business development and growth.

DESIGNED FOR: Professionals who want to develop their business development skillsFIELD OF STUDY: CommunicationsLEVEL: BasicPREREQUISITES: NoneCOURSE PRODUCER: Business Learning InstituteCREDITS: 4.0OBJECTIVES:
  • Identify the Five Emotional Buying motives
  • Apply the five emotional buying motives in the sales process
  • Devise sales processes to appeal to each of the the emotional buying motives
  • Identify ways to use the Five Buying Motives in marketing applications
HIGHLIGHTS:

* Emotion drives purchase decisions so much more than logic
* Five Emotional Buying Motives
* What and how to structure sales processes to appeal to each of the emotional buying motives
* Why we do what we do and how to apply it in a practical sense for business development and growth

Download the 2016 Business Learning Institute Course Catalog DOWNLOAD PDF
Business Learning Institute - Course Catalog
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