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ADDRESS: 901 Dulaney Valley Road, Suite 800
Towson, MD 21204
PHONE: 888-481-3500
FOLLOW BLI:
The Best Business Books Ever WrittenCOURSE ID: BBBYSR
DESCRIPTION

Nearly 3,000 business books are published each year. With today’s busy and demanding schedules, do you feel you don’t devote enough time to reading and absorbing new ideas*

DESIGNED FOR: Any professional who wants to gain a competitive advantage by understanding the leading thinkers and theories contained in the business books of yesterday and todayFIELD OF STUDY: MarketingLEVEL: IntermediatePREREQUISITES: Management experienceCOURSE PRODUCER: Business Learning InstituteCREDITS: 8.0OBJECTIVES:
  • Learn how to analyze a book, comprehend its structure, dissect its main argument, and consider the author's bias
  • Understand the four levels of reading and when to apply each one
  • Explore hundreds of business books and gain an elementary understanding of the major ideas they contain that can be utilized in your business
  • Select books you want to read, and those you want your associates, colleagues and clients to read
HIGHLIGHTS:

* Explore books written on management, marketing, leadership, sales, customer service, psychology and economics * Learn how to read a book, as taught by Mortimer Adler and Charles Van Doren * A comprehensive bibliography will be discussed, and a short synopsis of each book presented * The instructors will debate and defend their choice of the twenty best business books ever written, and their ten favorite authors

INSTRUCTOR
Download the 2016 Business Learning Institute Course Catalog DOWNLOAD PDF
Business Learning Institute - Course Catalog
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