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ADDRESS: 901 Dulaney Valley Road, Suite 800
Towson, MD 21204
PHONE: 888-481-3500
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Stop Pitching and Start Connecting: Social Media Strategy for BusinessCOURSE ID: SMSFB
DESCRIPTION

In a very busy social media world, how can your business stand out? Stop pitching and start connecting. Based on the book of the same title, this course will help participants choose which channels their target market and customers are using and create a strategy to reach their social media goals.

DESIGNED FOR: Marketing and communication professionals, decision makers, management, executives, and anyone with influence in an organizationFIELD OF STUDY: MarketingLEVEL: BasicPREREQUISITES: NoneCOURSE PRODUCER: Business Learning InstituteCREDITS: 8.0OBJECTIVES:
  • Upon completion of this course participants will be able to:
  • Discern which social media channels are right for your business
  • Recognize tools that help with time management when using social media
  • Identify strategies that attract potential customers and clients
  • Identify strategies to communicate with current customers
  • Define how to integrate social media with your other forms of communication, including email
  • Identify ways to improve engagement and create leads
HIGHLIGHTS:

• Understand how social media impacts your brand
• What sites are your customers or clients using
• What sites are your ideal target market using
• Difference between social media sites
• Strategies to brainstorm and employ
• Time management tools
• Case studies and examples
• Ideas to increase engagement across all channels

INSTRUCTOR
Download the 2016 Business Learning Institute Course Catalog DOWNLOAD PDF
Business Learning Institute - Course Catalog
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