Understanding how people make buying decisions is a key component to any successful pricing strategy. By grasping the concepts of how consumers are influenced you can be better equipped to price successfully and increase your profitability. This program will provide a look at behavioral economics, marketing strategy, and customer psychology, and how these principles should be applied to pricing.
Based on Ron Baker’s best-selling book Implementing Value Pricing: A Radical Business Model for Professional Firms, published by John Wiley & Sons, Inc, this program will confront the conventional wisdom embodied in the old law firm business model, which states the way to success is by leveraging people and hours, or “We sell time.”
|09/16/17||Collins Barrow – Implementing Value Pricing in Your Firm & Strategic Planning||Collins Barrow National Cooperative Incorporated Toronto, Ontario||Collins Barrow National Cooperative Incorporated||Private||4.0|