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Great to Good: Using the Lessons of Good to Great AND How the Mighty FallCOURSE ID: GTOG

The book Good to Great: Why Some Companies Make the Leap.And Others Don’t is a perennial business best seller. But in recent years, many of the firms in the book have fallen – spawning another best seller by Jim Collins: How the Might Fall And Why Some Companies Never Give up. Both books together contain many lessons for trouble times. Taken together, they outline a strategic approach to building great organizations while avoiding the pitfalls that can trip even the mighty. This course seeks to help you apply those principles to your practice.

DESIGNED FOR: Anyone who is in a leadership position or aspires to beFIELD OF STUDY: Personal DevelopmentLEVEL: IntermediatePREREQUISITES: Experience in a leadership positionCOURSE PRODUCER: Business Learning InstituteCREDITS: 4.0OBJECTIVES:
  • This course, taught by a Johns Hopkins Business School practitioner faculty member with 30 years of marketing and communication experience, gives you a way to apply the principles of both books to your practice. It includes the Good to Great principles:
  • Apply Level 5 Leadership
  • First Who, Then What
  • Confront the Brutal Facts
  • The Hedgehog Concept
  • A Culture of Discipline
  • Technology Accelerators
  • The Fly Wheel and the Doom Loop AND, the How The Mighty Fall lessons:
  • The Five Stages of Decline - and how to reverse them
  • How leaders set their companies on the path to decline
  • The key "markers for each stage of decline and how to recognize them.

* Test the Good to Great/How the Mighty Fall principles against the challenges you face * Learn the Good to Great vocabulary that has become part of the language of business * Discover insights that leverage your efforts over the long run

Download the 2016 Business Learning Institute Course Catalog DOWNLOAD PDF
Business Learning Institute - Course Catalog