What was your most memorable customer experience in the past year? What can professional services firms learn from the success of Starbucks, Apple, and American Girl Place? We are all living and working in The Experience Economy. Goods and services have been commoditized and consumers and businesses spend increasing amounts of money on experiences. How can you differentiate your business by shifting from providing commoditized goods and services to “staging” memorable and compelling customer experiences Whatever your business, a shift in the very fabric of the economy is a time to act boldly. Delivering transformational customer and employee experiences can be clear differentiators in every industry. The course materials are adapted for the professional services industry from the The Experience Economy (1999 and 2011, Harvard Business School Press). The presenter is one of the first 10 people in the world to be certified as an Experience Economy Expert (2006).