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ADDRESS: 901 Dulaney Valley Road, Suite 800
Towson, MD 21204
PHONE: 888-481-3500
FOLLOW BLI:
Blue Ocean Innovation: Market-Taker to Market-MakerCOURSE ID: BOI
DESCRIPTION

In their ground-breaking book “Blue Ocean Strategies, How to Create Uncontested Market Space and Make the Competition Irrelevant,” Chan Kim and Renee Mauborgne argue that traditional competition-based strategies (red ocean strategies) are not sufficient to sustain high performance. Instead, you have to create “blue oceans,” the unknown market space, untainted by competition, where demand is created rather than fought over. This course will give participants new insight into innovative business strategies.

DESIGNED FOR: Professionals seeking innovative business strategiesFIELD OF STUDY: MarketingLEVEL: OverviewPREREQUISITES: NoneCOURSE PRODUCER: Business Learning InstituteCREDITS: 2.0OBJECTIVES:
  • Gain an understanding of the key concepts and tools introduced in "Blue Ocean Strategies" Understand how these concepts can help organizations unlock there own market-making engine of value and innovation
HIGHLIGHTS:

* Creating blue oceans: What does that mean * Explore opportunities to create blue oceans * How to strip away conventional wisdom, deconstruct market obstacles and boundaries and form a “reconstructionist view” * Why innovators should not accept limiting market structures * Moving from supply to demand: From a focus on competing to a focus on value innovation-creating innovative value to unlock new demand * Understand why focusing on new market demand allows organizations to generate diversified, higher-quality and more sustaining revenue sources

INSTRUCTOR
Download the 2016 Business Learning Institute Course Catalog DOWNLOAD PDF
Business Learning Institute - Course Catalog
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