Your strategic plan is for 5 years. Your forecast is for 1 year. But there’s no link between the two. Shouldn’t the next year of your operations really be tied to and support your 5 year plan? Learn how you can use “backcasting” to bridge the gap. Backcasting, a technique successfully used by Nike, was originally developed to address sustainability but can be used by any organization that wants to link its long-term strategy with its short-term forecast.